Page 8 - HyperPay Report - FEBRUARY 2024

Feature Article

Customer Experience Excellence: How HyperPay

enhances checkout processes

21 February 2024-In the present fast-paced world of e-commerce, the success of an
organisation is defined by the seamless and personalised experience it provides for customers
across every touchpoint. A fundamental aspect of this experience is the checkout process,
which is the final step in the online purchasing journey. A perfect and streamlined checkout
process can provide numerous compelling advantages, including driving up conversion rates
as well as leaving a lasting impact on customers, thereby elevating consumer satisfaction and
bolstering brand credibility.

It has been reported that around 42.9 per cent of all online purchases are done through mobile
devices, typically smartphones. Before the COVID-19 outbreak, the e-retail sector in the Gulf
Cooperation Council (GCC) region was projected to have a 12.2 per cent penetration rate of
offline retail in 2025. After the pandemic, the projected penetration rate increased to about 16.3
per cent.

A recent Agility Logistics study stated that the Saudi e-commerce market generated a revenue

of USD 10 billion in 2023, making it the 28th largest online market globally. The Kingdom’s
e-commerce market is estimated at USD 13.61 billion in 2024 and is slated to reach USD 27.37
[3]
billion, registering a CAGR of 15.01 per cent during the forecast period 2024-2029. In 2023,
the UAE’s e-commerce market was valued at USD 8856.18 million and is projected to grow at
a compound annual growth rate (CAGR) of 11.52 per cent to reach USD 16532.75 million over
[5]
the forecast period of 2024-2029 . The growth of the e-commerce market is driven by a
combination of factors, notably the increased usage of the internet and a tech-savvy population.

To assist companies involved in the world of e-commerce, several digital payment solution
providers are going above and beyond to innovate and deliver various ground-breaking
solutions that contribute to an enhanced checkout experience. For instance, HyperPay, a
leading payment gateway provider in the MENA region, has designed several innovative
solutions that significantly revolutionise checkout processes, enriching customer experiences
across various e-commerce platforms. By leveraging its cutting-edge technology and user-
friendly interface, the company promises a rapid, secure, and smooth checkout process for both
customers and businesses.

A striking feature that distinguishes HyperPay in the market is its support for multiple payment
methods. By utilising HyperPay’s solutions, customers can choose their preferred type of
payment option at checkout, including credit cards, debit cards, digital wallets, or bank
transfers. This flexibility enhances inclusivity and satisfaction by serving a wide range of
customers preferences and demands. In addition, it also provides one-click payment options,
where customers can save their payment information for future purchases, eliminating the need
for re-entering their details every time they make a transaction.

Furthermore, several e-commerce platforms, including Shopify, WooCommerce, Magento, and
others, are easily integrated with HyperPay. Owing to this integration, the need for complicated
technological installations and setups is eliminated, enabling businesses to integrate
HyperPay’s payment solutions quickly and seamlessly into their current online storefronts. As