Page 60 - KHALIFA FUND PR REPORT LOCAL - AUGUST 2025

9/1/25, 11:44 AM Khalifa Fund for Enterprise Development Unveils Fresh Brand Identity
Khalifa Fund for Enterprise Development Unveils Fresh Brand Identity

August 29, 2025 3 minutes read

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The Khalifa Fund for Enterprise Development (KFED), the UAE’s premier institution dedicated to fostering entrepreneurship

and innovation, has recently unveiled a significant rebranding initiative aimed at enhancing its identity and reflecting its
evolving mission. This strategic transition underscores KFED’s alignment with the UAE’s broader national priorities,

particularly in the realms of innovation, digital transformation, and sustainability—core tenets of Abu Dhabi’s vision for
economic diversification and development.

In a formal announcement, Her Excellency Mouza Obaid Al Nasri, the CEO of KFED, articulated the significance of this new
brand identity. She noted, “As a leading facilitator of entrepreneurship in the region, we at KFED seek to exemplify our
attributes including resilience and passion for innovation in our brand identity. The new design reflects this vision and reinforces

our steadfast dedication to supporting Abu Dhabi’s national priorities and strategic objectives while cultivating a distinguished
entrepreneurial ecosystem.” This statement not only highlights KFED’s commitment to supporting burgeoning businesses but

also emphasizes its proactive role in transforming Abu Dhabi into a dynamic hub for innovation and enterprise.

The rebranding comes at a pivotal moment in the region’s economic landscape, coinciding with Abu Dhabi’s ambitious goals
outlined in its various economic frameworks, including the Falcon Economy initiative. This strategy aims to establish a resilient
and sustainable economic model that leverages technological advancements and encourages diversification away from

traditional oil-based revenue streams. The KFED’s renewed image and objectives are thereby intricately tied to the ethos of the
Falcon Economy, signifying a comprehensive approach to economic advancement that embraces sustainable practices.

Central to KFED’s mission is the fostering of small and medium-sized enterprises (SMEs) which are considered vital to the
UAE’s economic fabric. These entities not only contribute significantly to job creation but also enhance innovation within the

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