Page 62 - KHALIFA FUND PR REPORT LOCAL - AUGUST 2025

9/1/25, 11:45 AM Khalifa Fund Launches New Brand to Boost Innovation and Entrepreneurship
Khalifa Fund Unveils New Brand Reflecting Innovation &

Growth

Post by : Layla Badr
Aug. 29, 2025 4:15 p.m. 207

The Khalifa Fund for Enterprise Development (KFED), a key institution supporting entrepreneurship in Abu Dhabi,
has unveiled a new brand identity that emphasizes its dedication to innovation, resilience, and creating a meaningful
impact in the business world. This step marks a significant milestone for KFED as it continues to align with the
UAE’s national priorities and contribute to the development of a modern, diversified, and sustainable economy.

The newly launched brand identity represents more than just a change in design. It reflects KFED’s evolving role in
the entrepreneurial landscape of Abu Dhabi. By focusing on innovation, digital transformation, and sustainability,
the new brand underlines the organization’s commitment to advancing the Falcon Economy. KFED aims to create a
sustainable operating model while offering diversified financial solutions to help entrepreneurs and small and
medium-sized enterprises (SMEs) thrive.
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