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2/6/24, 3:55 PM            LOGIC Consulting Investigates Transitioning from Construction to Real Estate Development - Saudi Projects












































                                       Maha Maalouf, a senior partner at LOGIC Consulting


        Maalouf underscored the major factors differentiating the contracting sector from the real estate
        development



        Furthermore, Maalouf underscored the major factors differentiating the contracting sector from the real estate
        development. These differences are influenced by various aspects such as organizational structure,

        strategies, financial and internal operations, talent management, development processes, and customer
        attraction and retention. She also pointed out the growing significance of adhering to governance standards to

        ensure corporate sustainability and continuous competitiveness. This requires studying and evaluating the
        risks involved as well as creating internal control committees and succession planning committees.























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