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2/6/24, 3:55 PM LOGIC Consulting Investigates Transitioning from Construction to Real Estate Development - Saudi Projects
Maha Maalouf, a senior partner at LOGIC Consulting
Maalouf underscored the major factors differentiating the contracting sector from the real estate
development
Furthermore, Maalouf underscored the major factors differentiating the contracting sector from the real estate
development. These differences are influenced by various aspects such as organizational structure,
strategies, financial and internal operations, talent management, development processes, and customer
attraction and retention. She also pointed out the growing significance of adhering to governance standards to
ensure corporate sustainability and continuous competitiveness. This requires studying and evaluating the
risks involved as well as creating internal control committees and succession planning committees.
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