Page 18 - LOGIC CONSULTING PR REPORT FEBRUARY 2024

2/6/24, 3:55 PM LOGIC Consulting examines mechanisms and strategies of transitioning from construction to real estate development industry in th…
During the session, Maha Maalouf, a senior partner at LOGIC Consulting, pointed out that
the Real Estate Future Forum serves as a key platform for engaging with stakeholders in

the real estate industry. The forum provides a dynamic platform to share knowledge and

experiences and also facilitates discussions on challenges, opportunities and industry-
oriented issues. Furthermore, Maalouf highlighted the session’s goal of elucidating the

difference between the construction and real estate development sectors. She also
emphasised that Saudi Arabia’s construction companies aim to leverage opportunities in

the real estate sector in the upcoming period, seeking a transformation from contractors to
real estate development.

Furthermore, Maalouf underscored the major factors differentiating the contracting sector

from the real estate development. These differences are influenced by various aspects
such as organisational structure, strategies, financial and internal operations, talent

management, development processes, and customer attraction and retention. She also

pointed out the growing significance of adhering to governance standards to ensure
corporate sustainability and continuous competitiveness. This requires studying and

evaluating risks involved as well as creating internal control committees and succession
planning committees.

Maalouf also emphasised LOGIC Consulting’s strong commitment to serving clients in
both government and private sectors throughout the region, highlighting over 25 years of

experience. The organisation has effectively managed and carried out over 1,800 projects
in the areas of institutional development and transformation, corporate governance, and

strategic consulting, including working with family businesses. Additionally, she noted that

LOGIC Consulting cooperates directly with clients to help them get through the challenges
they confront in their sectors, enabling significant changes within their companies and

giving business leaders the ability to make wise and vital decisions.

Saudi Arabia places a high priority on the development of its real estate market, as
demonstrated by the launch of numerous strategic initiatives and programmes that have

played a critical role in bringing about significant changes in the housing industry,
particularly in the organisation of the real estate market. This has improved market supply,

simplified rules and made finance more accessible. As a result, such programmes and
initiatives have had tangible outcomes, such as meeting rising demand in the Kingdom’s

residential sector. This has consequently encouraged cooperation between developers

and partners in the private sector and generated a large number of job and investment
opportunities.
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