Page 15 - LOGIC CONSULTING PR REPORT FEBRUARY 2024

2/7/24, 2:09 PM PRESSR: LOGIC Consulting examines mechanisms and strategies of transitioning from construction to real estate development ind…
a key platform for engaging with stakeholders in the real estate

industry. The forum provides a dynamic platform to share knowledge

and experiences and also facilitates discussions on challenges,

opportunities and industry-oriented issues. Furthermore, Maalouf

highlighted the session’s goal of elucidating the difference between

the construction and real estate development sectors. She also

emphasised that Saudi Arabia’s construction companies aim to

leverage opportunities in the real estate sector in the upcoming

period, seeking a transformation from contractors to real estate

development.

Furthermore, Maalouf underscored the major factors differentiating

the contracting sector from the real estate development. These

differences are influenced by various aspects such as organisational

structure, strategies, financial and internal operations, talent

management, development processes, and customer attraction and

retention. She also pointed out the growing significance of adhering

to governance standards to ensure corporate sustainability and

continuous competitiveness. This requires studying and evaluating

risks involved as well as creating internal control committees and

succession planning committees.

Maalouf also emphasised LOGIC Consulting’s strong commitment to

serving clients in both government and private sectors throughout

the region, highlighting over 25 years of experience. The

organisation has effectively managed and carried out over 1,800

projects in the areas of institutional development and

transformation, corporate governance, and strategic consulting,

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