Page 8 - LOGIC CONSULTING PR REPORT FEBRUARY 2024

Press Release

On the sidelines of Real Estate Future Forum in Riyadh

LOGIC Consulting examines mechanisms and strategies of
transitioning from construction to real estate development
industry in the KSA

February 05, 2024 :LOGIC Consulting, a leading regional comprehensive management

consulting firm in the Middle East, evaluated the strategies and mechanism of shifting from
the construction sector to real estate development in Saudi Arabia. The evaluation was done

during a session titled ‘From Contractor to Developer: Leaders Navigate Their Development

Journey’, which was conducted on the sidelines of the Real Estate Future Forum held in
Riyadh, capital city of Saudi Arabia.

During the session, Maha Maalouf, a senior partner at LOGIC Consulting, pointed out that

the Real Estate Future Forum serves as a key platform for engaging with stakeholders in the
real estate industry. The forum provides a dynamic platform to share knowledge and

experiences and also facilitates discussions on challenges, opportunities and industry-oriented
issues. Furthermore, Maalouf highlighted the session’s goal of elucidating the difference

between the construction and real estate development sectors. She also emphasised that Saudi
Arabia’s construction companies aim to leverage opportunities in the real estate sector in the

upcoming period, seeking a transformation from contractors to real estate development.

Furthermore, Maalouf underscored the major factors differentiating the contracting sector

from the real estate development. These differences are influenced by various aspects such as
organisational structure, strategies, financial and internal operations, talent management,

development processes, and customer attraction and retention. She also pointed out the
growing significance of adhering to governance standards to ensure corporate sustainability

and continuous competitiveness. This requires studying and evaluating risks involved as well

as creating internal control committees and succession planning committees.