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4/18/24, 11:50 AM Arçelik Completes Acquisition Of Whirlpool's Moroccan And UAE Subsidiaries And Operations In MENA Region - AM Marketing, …
Arçelik Completes Acquisition Of Whirlpool’s

Moroccan And UAE Subsidiaries And

Operations In MENA Region

Posted on April 4, 2024 in AM Tech, Marketing

Today marks the completion of the transaction for Arçelik, Beko’s parent company, to
acquire full ownership of Whirlpool’s Middle East and North Africa (MENA) operations.
Through this acquisition, Arçelik now owns Whirlpool’s UAE and Morocco entities, and
manages Whirlpool’s MDA business operations in the MENA region.

With the integration of Whirlpool’s MENA business, Arçelik achieves another significant
milestone in its transformative growth journey, reaffirming its standing as a leading global
provider of sustainable home appliances, as part of its commitment to growth and delivering
market-leading products and services to consumers and partners.

By leveraging Arçelik’s deep industry expertise in combination with Whirlpool’s regional
infrastructure and market presence, Arçelik aims to solidify and expand its footprint in this
high-growth region. The brands Arçelik will offer in the MENA market through this acquisition
are Whirlpool, Ariston, Indesit, Hotpoint, Hotpoint-Ariston, Bauknecht and Ignis, while
Whirlpool’s Insinkerator, KitchenAid, Maytag business are excluded, and Whirlpool and
Ariston are limited to licensee in the certain jurisdiction.

Akın Garzanlı, Chief Marketing Officer and Chief Customer Officer of MEA, Russia &
CIS, expressed his excitement and confidence regarding the transaction, stating: “I am
delighted to witness the successful completion of our strategic move to acquire Whirlpool’s
MENA operations. Arçelik is a leading global company in the home appliance industry with
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