Page 20 - Arçelik PR REPORT - APRIL 2024

4/18/24, 11:50 AM Arçelik completes Whirlpool Moroccan and UAE units buy
Arçelik completes Whirlpool Moroccan and UAE units buy
Akın Garzanlı
ISTANBUL, 13 days ago

Arçelik, Beko’s parent company, has acquired full ownership of Whirlpool’s Middle East and North
Africa (Mena) operations. Through this acquisition, Arçelik now owns Whirlpool’s UAE and Morocco
entities, and manages Whirlpool's MDA business operations in the Mena region.

With the integration of Whirlpool’s Mena business, Arçelik achieves another significant milestone in
its transformative growth journey, reaffirming its standing as a leading global provider of sustainable
home appliances, as part of its commitment to growth and delivering market-leading products and
services to consumers and partners.

By leveraging Arçelik’s deep industry expertise in combination with Whirlpool's regional infrastructure
and market presence, Arçelik aims to solidify and expand its footprint in this high-growth region. The
brands Arçelik will offer in the Mena market through this acquisition are Whirlpool, Ariston, Indesit,
Hotpoint, Hotpoint-Ariston, Bauknecht and Ignis, while Whirlpool’s Insinkerator, KitchenAid, Maytag
business are excluded, and Whirlpool and Ariston are limited to licensee in the certain jurisdiction.

State-of-the-art factory
Akın Garzanlı, Chief Marketing Officer and Chief Customer Officer of MEA, Russia & CIS, said: “I am
delighted to witness the successful completion of our strategic move to acquire Whirlpool’s Mena
operations. Arçelik is a leading global company in the home appliance industry with 55,000
employees and 45 production facilities. Soon, it will be adding a state-of-the-art factory in Egypt,
which stands on the cusp of operation, ready to bring innovation and excellence to the market.

“With this new integration, we are inching closer to our ambition to become the number one home
appliances company in the region. We reaffirm our dedication to delivering top-tier products to Mena
consumers, emphasising quality, durability, and sustainability. We will continue to prioritise the well-
being of both the planet and its people, and remain attentive to the needs of our consumers,
communities, and employees as we continue to grow and evolve sustainably.”

On the April 2, 2024, Arçelik announced the successful completion of the definitive Contribution
Agreement between Arçelik’s wholly owned subsidiary Beko B.V. and Whirlpool Corporation’s wholly
owned subsidiary Whirlpool EMEA Holdings LLC, resulting in the creation of Beko Europe. Beko
Europe’s 75% shares are owned by Beko B.V and 25% of shares are owned by Whirlpool
Corporation. Arçelik, having accomplished these two significant milestones, will continue
revolutionising the industry, driving innovation, and delivering value to consumers worldwide.--
TradeArabia News Service

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