Page 22 - Arçelik PR REPORT - APRIL 2024

4/18/24, 11:51 AM Arçelik completes Whirlpool Moroccan and UAE units buy
By leveraging Arçelik’s deep industry expertise in combination with Whirlpool's regional infrastructure and
market presence, Arçelik aims to solidify and expand its footprint in this high-growth region. The brands
Arçelik will offer in the Mena market through this acquisition are Whirlpool, Ariston, Indesit, Hotpoint,
Hotpoint-Ariston, Bauknecht and Ignis, while Whirlpool’s Insinkerator, KitchenAid, Maytag business are
excluded, and Whirlpool and Ariston are limited to licensee in the certain jurisdiction.

State-of-the-art factory
Akın Garzanlı, Chief Marketing Officer and Chief Customer Officer of MEA, Russia & CIS, said: “I am
delighted to witness the successful completion of our strategic move to acquire Whirlpool’s Mena operations.
Arçelik is a leading global company in the home appliance industry with 55,000 employees and 45 production
facilities. Soon, it will be adding a state-of-the-art factory in Egypt, which stands on the cusp of operation, ready
to bring innovation and excellence to the market.

“With this new integration, we are inching closer to our ambition to become the number one home appliances
company in the region. We reaffirm our dedication to delivering top-tier products to Mena consumers,
emphasising quality, durability, and sustainability. We will continue to prioritise the well-being of both the
planet and its people, and remain attentive to the needs of our consumers, communities, and employees as we
continue to grow and evolve sustainably.”

On the April 2, 2024, Arçelik announced the successful completion of the definitive Contribution Agreement
between Arçelik’s wholly owned subsidiary Beko B.V. and Whirlpool Corporation’s wholly owned subsidiary
Whirlpool EMEA Holdings LLC, resulting in the creation of Beko Europe. Beko Europe’s 75% shares are
owned by Beko B.V and 25% of shares are owned by Whirlpool Corporation. Arçelik, having accomplished
these two significant milestones, will continue revolutionising the industry, driving innovation, and delivering
value to consumers worldwide.--TradeArabia News Service

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