Page 25 - Arçelik PR REPORT - APRIL 2024

4/18/24, 11:51 AM Arçelik completes acquisition of Whirlpool’s Moroccan and UAE subsidiaries in MENA Region - Business Traffic
With the integration of Whirlpool’s MENA business, Arçelik achieves another

significant milestone in its transformative growth journey, reaffirming its standing as
a leading global provider of sustainable home appliances, as part of its commitment

to growth and delivering market-leading products and services to consumers and

partners.

By leveraging Arçelik’s deep industry expertise in combination with Whirlpool’s

regional infrastructure and market presence, Arçelik aims to solidify and expand its
footprint in this high-growth region. The brands Arçelik will offer in the MENA

market through such acquisition are Whirlpool, Ariston, Indesit, Hotpoint, Hotpoint-

Ariston, Bauknecht and Ignis, while Whirlpool’s Insinkerator, KitchenAid, Maytag

business are excluded, and Whirlpool and Ariston are limited to licensee in the

certain jurisdiction.

Akın Garzanlı, Chief Marketing Officer and Chief Customer Officer of MEA, Russia &

CIS, expressed his excitement and confidence regarding the transaction, stating: “I

am delighted to witness the successful completion of our strategic move to acquire

Whirlpool’s MENA operations. Arçelik is a leading global company in the home
appliance industry with 55,000 employees and 45 production facilities.

“Soon, it will be adding a state-of-the-art factory in Egypt, which stands on the cusp

of operation, ready to bring innovation and excellence to the market. With this new

integration, we are inching closer to our ambition to become the number one home
appliances company in the region. We reaffirm our dedication to delivering top-tier

products to MENA consumers, emphasizing quality, durability, and sustainability. We

will continue to prioritize the well-being of both the planet and its people, and

remain attentive to the needs of our consumers, communities, and employees as we

continue to grow and evolve sustainably.”

On the 2nd of April, Arçelik announced that the successful completion of the

definitive Contribution Agreement between Arçelik’s wholly owned subsidiary Beko

B.V. and Whirlpool Corporation’s wholly owned subsidiary Whirlpool EMEA Holdings

https://businesstraffic.com.ng/arcelik-completes-acquisition-of-whirlpools-moroccan-and-uae-subsidiaries-in-mena-region/ 2/3