Page 37 - Arçelik PR REPORT - APRIL 2024

4/18/24, 11:46 AM Arçelik Completes Acquisition of Whirlpool’s Moroccan and UAE Subsidiaries and Operations in MENA Region - mid-east.info
Arçelik, consumer brand Beko’s parent company, completes acquisition of Whirlpool’s MENA

operations, marking a significant milestone in its growth strategy
Through this transaction, Arçelik now owns Whirlpool’s UAE and Morocco entities and

manages Whirlpool’s MDA business operations in the MENA region

By combining its deep industry expertise with Whirlpool’s invaluable know-how, regional

infrastructure, and market presence, Arçelik will work to solidify and expand its footprint in the
region

The brands we will offer in the MENA market through such acquisition are Whirlpool, Ariston,

Indesit, Hotpoint, Hotpoint-Ariston, Bauknecht, Privileg and Ignis

Istanbul, Turkiye- Today marks the completion of the transaction for Arçelik, Beko’s parent

company, to acquire full ownership of Whirlpool’s Middle East and North Africa (MENA)
operations. Through this acquisition, Arçelik now owns Whirlpool’s UAE and Morocco entities,

and manages Whirlpool’s MDA business operations in the MENA region.

With the integration of Whirlpool’s MENA business, Arçelik achieves another significant

milestone in its transformative growth journey, reaffirming its standing as a leading global
provider of sustainable home appliances, as part of its commitment to growth and delivering

market-leading products and services to consumers and partners.

By leveraging Arçelik’s deep industry expertise in combination with Whirlpool’s regional

infrastructure and market presence, Arçelik aims to solidify and expand its footprint in this

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