Page 38 - Arçelik PR REPORT - APRIL 2024
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4/18/24, 11:46 AM Arçelik Completes Acquisition of Whirlpool’s Moroccan and UAE Subsidiaries and Operations in MENA Region - mid-east.info
high-growth region. The brands Arçelik will offer in the MENA market through this acquisition
are Whirlpool, Ariston, Indesit, Hotpoint, Hotpoint-Ariston, Bauknecht and Ignis, while
Whirlpool’s Insinkerator, KitchenAid, Maytag business are excluded, and Whirlpool and Ariston
are limited to licensee in the certain jurisdiction.
Akın Garzanlı, Chief Marketing Officer and Chief Customer Officer of MEA, Russia & CIS,
expressed his excitement and confidence regarding the transaction, stating: “I am delighted to
witness the successful completion of our strategic move to acquire Whirlpool’s MENA
operations. Arçelik is a leading global company in the home appliance industry with 55,000
employees and 45 production facilities. Soon, it will be adding a state-of-the-art factory in
Egypt, which stands on the cusp of operation, ready to bring innovation and excellence to the
market. With this new integration, we are inching closer to our ambition to become the
number one home appliances company in the region. We reaffirm our dedication to delivering
top-tier products to MENA consumers, emphasising quality, durability, and sustainability. We
will continue to prioritise the well-being of both the planet and its people, and remain attentive
to the needs of our consumers, communities, and employees as we continue to grow and
evolve sustainably.”
On the April 2, 2024, Arçelik announced the successful completion of the definitive
Contribution Agreement between Arçelik’s wholly owned subsidiary Beko B.V. and Whirlpool
Corporation’s wholly owned subsidiary Whirlpool EMEA Holdings LLC, resulting in the creation
of Beko Europe. Beko Europe’s 75 per cent shares are owned by Beko B.V and 25 per cent of
shares are owned by Whirlpool Corporation. Arçelik, having accomplished these two significant
milestones, will continue revolutionising the industry, driving innovation, and delivering value
to consumers worldwide.
About Arçelik:
Beko has 55,000 employees throughout the world with its global operations through its
subsidiaries in 57 countries, 31 R&D and 45 production facilities in 13 countries (Türkiye, UK,
Italy, Romania, Slovakia, Poland, South Africa, Russia, Pakistan, India, Bangladesh, Thailand and
China). Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*,
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