Page 68 - Arçelik PR REPORT - APRIL 2024

successful completion of our strategic move to acquire Whirlpool’s business in the
MENA region. With this new integration, we are one step closer to our ambition of
becoming the leading appliance company in the region. »

He also added: “We reaffirm our commitment to providing premium products to
consumers in the MENA region, with a focus on quality, durability and sustainability. We
will continue to prioritize the well-being of the planet and its inhabitants, while remaining
attentive to the needs of our consumers, our communities and our employees. »

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Arçelik also announced the establishment of Beko Europe, resulting from the conclusion
of the definitive contribution agreement between Beko BV, a wholly-owned subsidiary of
Arçelik, and Whirlpool EMEA Holdings LLC, a wholly-owned subsidiary of Whirlpool
Corporation. This advancement demonstrates Arçelik’s continued commitment to
revolutionizing the industry and bringing value to consumers around the world.

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