Page 8 - UNIFONIC PR REPORT - October 2024

Press Release

Unifonic Unveils ‘Audience’ and Advanced AI Solutions at Seamless

KSA 2024, Pioneering Personalized Customer Engagement

Riyadh, KSA, 22 October 2024- Unifonic, the leading conversational AI platform and SaaS
provider in the Middle East, showcases its cutting-edge AI-powered conversational marketing and
support solutions designed to transform the region’s digital commerce sector by enhancing the
synergy between payments, fintech, banking, retail, and eCommerce industries, during its
participation at Seamless KSA 2024 taking place from 22 to 24 October 2024 in Riyadh Front,
Saudi Arabia.

One of the key highlights of Unifonic’s participation at the event is the launch of its enterprise-
grade customer data platform (CDP) ‘Audience’. Alongside ‘Flow Studio’, the brand’s leading
customer journey builder, Audience aims to transform the customer experience by enhancing

marketing efficiency, Return On Investment (ROI), customer loyalty, and lifetime value.

‘Audience’ is a powerful insights engine that can tailor highly personalised marketing campaigns

backed by signals, data-driven insights, and real-time automation across key communication
channels like WhatsApp, SMS, Voice, and Push. Marketing and customer support professionals
can leverage it to unify customer profiles, centralise first-party data, and automate customer
journeys, improving key metrics like customer retention, engagement, and overall satisfaction
rates.

Ahmed Hamdan, CEO and Co-Founder of Unifonic said: “Unifonic’s participation in Seamless
KSA 2024 reaffirms our commitment to enhancing customer experience through AI-powered

innovation. Our advanced AI-powered solutions can empower businesses in the Kingdom of Saudi
Arabia (KSA) and beyond by tailoring dynamic, personalised interactions and elevating the overall
customer engagement experience.”

‘Audience’ also helps businesses overcome common challenges like ineffective segmentation,
lack of personalisation, and inefficient campaign optimisation. It also facilitates omnichannel
integration and real-time optimisation for data-driven decision-making based on live-campaign
performance metrics. Moreover, the attribution dashboard can optimise digital advertisements run
on platforms like Meta, offering Click-to-WhatsApp ads and enhanced visibility on Return On
Advertising Spend (ROAS).