Page 103 - Global Edge PR Report - January 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025 – 9cnews
with essential nutrients, supporting optimal health, and ensuring healthier
lifestyles.

Theronomic™ TRIBIOTIC Gut Shield provides a comprehensive solution to
®
gut health. By combining prebiotic, probiotic, and postbiotic ingredients,

this innovative formula supports a

balanced microbiome, ensuring targeted health benefits. Each capsule of
this product contains 30 billion CFU from multiple strains to promote

better digestive health and enhanced immune system function.

Karim Hwalla, Director at Global Edge,
these innovative healthcare brands to the Middle East market. At Global
Edge, we have emerged as a driving force and trusted leader in distribution

and market entry. We believe that navigating successful market entry
hinges on thorough research, a solid strategy, and dependable partnerships
– principles that are deeply ingrained in everything we do. By aligning these

elements with a practical and transparent approach, we have ensured that
the journey of these new brands into the Middle East market was smooth

and effective, especially by targeting events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like

UAE in the region make it an ideal platform for global brands to expand
their reach. With its open market economy, economic stability, and support

for private sector entities, the country offers innumerable opportunities for
businesses to thrive. Hence, we are proud to support the UAE’s vision to

establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in
overall wellness, with a particular focus on health, fitness, nutrition,
appearance, sleep, and mindfulness. The research also emphasised that

more people are expected to increase their purchases of both wellness
products and services over the next year, particularly those that emphasise

physical and mental health.

This increasing demand for wellness products and services aligns with the

offerings of the three brands launched by Global Edge. By introducing
these brands, Global Edge aims to contribute

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