Page 100 - Global Edge PR Report - January 2025

Global Edge launches three healthcare brands in Middle East and showcases their product lines at Arab Health 2025 – AlMad…
distribution and market entry. We believe that navigating successful
market entry hinges on thorough research, a solid strategy, and

dependable partnerships – principles that are deeply ingrained in
everything we do. By aligning these elements with a practical and

transparent approach, we have ensured that the journey of these new
brands into the Middle East market was smooth and effective, especially
”.by targeting events like Arab Health 2025

Strategic location and supportive business environment of countries“
like UAE in the region make it an ideal platform for global brands to

expand their reach. With its open market economy, economic stability,
and support for private sector entities, the country offers innumerable

opportunities for businesses to thrive. Hence, we are proud to support
the UAE’s vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest
in overall wellness, with a particular focus on health, fitness, nutrition,

appearance, sleep, and mindfulness. The research also emphasised that
more people are expected to increase their purchases of both wellness
products and services over the next year, particularly those that

.emphasise physical and mental health

This increasing demand for wellness products and services aligns with

the offerings of the three brands launched by Global Edge. By
introducing these brands, Global Edge aims to contribute

to the Middle East’s growing healthcare sector and empower individuals
.to make informed decisions and choices for a healthier future

https://www.almadarmagazine.ae/2025/01/30/global-edge-launches-three-healthcare-brands-in-middle-east-and-showcases-their-product-lines-at… 3/3