Page 95 - Global Edge PR Report - January 2025

To support health and wellbeing Global Edge launches three healthcare brands in Middle East and showcases their product li…

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Theronomic™ TRIBIOTIC Gut Shield provides a comprehensive solution to gut health. By combining prebiotic, probiotic, and postbiotic ingredients,
this innovative formula supports a balanced microbiome, ensuring targeted health benefits. Each capsule of this product contains 30 billion CFU from
multiple strains to promote better digestive health and enhanced immune system function.

Karim Hwalla, Director at Global Edge, stated: “We are delighted to bring these innovative healthcare brands to the Middle East market. At Global
Edge, we have emerged as a driving force and trusted leader in distribution and market entry. We believe that navigating successful market entry
hinges on thorough research, a solid strategy, and dependable partnerships – principles that are deeply ingrained in everything we do. By aligning
these elements with a practical and transparent approach, we have ensured that the journey of these new brands into the Middle East market was
smooth and effective, especially by targeting events like Arab Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region make it an ideal platform for global brands to expand
their reach. With its open market economy, economic stability, and support for private sector entities, the country offers innumerable opportunities
for businesses to thrive. Hence, we are proud to support the UAE’s vision to establish a world-class healthcare system,” he added. A
recent McKinsey research highlighted the growing consumer interest in overall wellness, with a particular focus on health, fitness, nutrition,
appearance, sleep, and mindfulness. The research also emphasised that more people are expected to increase their purchases of both wellness
products and services over the next year, particularly those that emphasise physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three brands launched by Global Edge. By introducing
these brands, Global Edge aims to contribute to the Middle East’s growing healthcare sector and empower individuals to make informed decisions
and choices for a healthier future.

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