Page 51 - Global Edge PR Report - January 2025

Global Edge Unveils 3 Healthcare Brands at Arab Health 2025
Reports show consumer interest on health, fitness, nutrition, appearance, sleep, and mindfulness is
growing in the Middle East.

The three new brands will empower individuals to make informed decisions and choices for a
healthier future.

GE Services & Trading (Global Edge) a leading company serving as a gateway for businesses to expand
to the GCC and MENA region, unveiled three innovative international healthcare brands – SRW®,

eimele™ and Theronomic™ – at the Arab Health 2025 to cater to the growing demands for natural and
effective healthcare solutions in the UAE and the Middle East region.

This move is in line with the UAE’s vision to advance healthcare under the ‘Forward Society’ pillar of ‘We

the UAE 2031 Vision,’ which seeks to establish an integrated and accessible healthcare system, enhance
quality of life, and promote future-ready healthcare solutions. Through SRW®, anti-aging products,

eimele™ plant-based products, and Theronomic™ tribiotic supplements, Global Edge seeks to empower
customers and enhance access to world-class products that support healthy lifestyles.

SRW® “Science Research Wellness” offers a range of anti-aging products backed by scientific research.
These products harness the power of natural ingredients to protect, repair, and rejuvenate cells,

promoting longevity and vitality.

With over 3.1 billion people worldwide struggling to maintain a balanced diet and up to 87 per cent
failing to consume enough fruits and vegetables, eimele™ offers a range of plant-based solutions to

address these nutritional gaps. The products are packed with phytonutrients, providing customers with
essential nutrients, supporting optimal health, and ensuring healthier lifestyles.

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