Page 55 - Global Edge PR Report - January 2025
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A recent McKinsey research highlighted the growing consumer interest in overall wellness,
with a particular focus on health, fitness, nutrition, appearance, sleep, and mindfulness.
The research also emphasised that more people are expected to increase their purchases
of both wellness products and services over the next year, particularly those that
emphasise physical and mental health.
This increasing demand for wellness products and services aligns with the offerings of the
three brands launched by Global Edge. By introducing these brands, Global Edge aims to
contribute to the Middle East’s growing healthcare sector and empower individuals to make
informed decisions and choices for a healthier future.
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