Page 59 - Global Edge PR Report - January 2025

Global Edge Launches Three Healthcare Brands in the Middle East at Arab Health 2025
transparent approach, we have
ensured that the journey of these
new brands into the Middle East
market was smooth and effective,
especially by targeting events like
Arab Health 2025.”

“Strategic location and supportive business environment of countries like UAE in the region make it an ideal platform for
global brands to expand their reach. With its open market economy, economic stability, and support for private sector
entities, the country offers innumerable opportunities for businesses to thrive. Hence, we are proud to support the UAE’s
vision to establish a world-class healthcare system,” he added

A recent McKinsey research highlighted the growing consumer interest in overall wellness, with a particular focus on
health, fitness, nutrition, appearance, sleep, and mindfulness. The research also emphasized that more people are
expected to increase their purchases of both wellness products and services over the next year, particularly those that
emphasize physical and mental health.

This increasing demand for wellness products and services aligns with the offerings of the three brands launched by
Global Edge. By introducing these brands, Global Edge aims to contribute to the Middle East’s growing healthcare sector
and empower individuals to make informed decisions and choices for a healthier future.

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