Page 47 - PROCORE PR REPORT - MARCH 2024

3/18/24, 9:42 AM Procore hosts event highlighting MENA's smart building solutions
Procore hosts event highlighting

MENA's smart building solutions

CREATED: 11 MARCH 2024

Procore, which provides construction management software, hosted the Smart
Build Forum at JW Marriott Hotel Marina Dubai

The aim of the event was to bring together construction leaders to discuss seamless integration of
technology in construction, which can boost operational efficiency and drive innovation.

Procore also emphasised the need to successfully navigate change in construction in a way that fosters
a culture of innovation. In addition, construction leaders shared valuable data and insights with
stakeholders about the focus areas in the coming year.
In the first session, construction leaders looked at what the next 12 months will look like for the industry.
This allowed stakeholders to engage in discussions regarding their priorities for the upcoming year. The
session was hosted by Madeleine Skillen, host of the Tech Horizons Podcast and regional marketing
manager at Procore Technologies.

The second session, ‘Tech Nexus - Driving Innovation with an Integrated Ecosystem,’ explored how
platform technology acts as a strategic catalyst for data visibility, connectivity, and innovation. The
speaker for the session was Mohammad Alfaour, senior solutions consultant at Procore.

The final session, titled ‘Change Navigation Panel – Securing Internal Buy-In for a Culture of Innovation,’
covered successful strategies for navigating change in the construction industry from leading experts.
Mukund Hirani, CTO and co-founder, Navatech, and Salpie Kechichian, head of product management,
WakeCap, were the speakers at the session.

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