Page 50 - PROCORE PR REPORT - MARCH 2024

methods and burgeoning technological advancements — all within the construction
industry.

Below is a summary of our top five construction predictions for MENA construction in
2024:

1. The Industry Better Leverages Generative AI to Standardise Data

Today, teams are burdened to get the project done on time and within budget — while
still keeping safety and quality requirements in mind. Generative AI will be leveraged by
more construction businesses to help collect and standardise the vast amounts of data

they operate with — providing more actionable insights and reducing risk.

“With generative AI, companies will be able to better structure and standardise their
data across the entire lifespan of a project,” said Rajitha Chaparala, Vice President of

Product, Data & AI. “We are already beginning to see general contractors leverage this
data in unique ways to improve their business. It’s really exciting to see.”

2. Taking Note of Construction’s Labour Shortage Ripple Effects
While there has been some improvement over the last few years, many industries

continue to struggle to recruit new talent to support the increasing demands of their
customers. In 2024, businesses will double down on new forms of recruitment, such as
positioning themselves as a technology-first company to attract younger talent who

grew up as digital natives.

With an ageing workforce, construction companies will also implement new skills
training and workforce development programmes for their current employees, especially

when it comes to leadership development and Diversity, Equity, Inclusion, Belonging
(DEIB) initiatives.

“The labour shortage is not just construction’s problem; it’s everyone’s problem. It’s
stopping us from being able to effectively future-proof our infrastructure for population

growth and climate change, let alone repair the ageing infrastructure we have today,”
said Tooey Courtemanche, Procore Founder and CEO. “This means that our future
energy security, home buying power, ability to commute safely to work and more hinge

upon getting more people into construction. We should all be invested in attracting more
people to construction because it will benefit us all.”

https://meconstructionnews.com/59128/leveraging-technology-to-tackle-the-industrys-biggest-
challenges