Page 3 - INTERNATIONAL SOS PR REPORT DECEMBER 2023
P. 3

PR REPORT


                                       International SOS



                                                December 2023




                    2 Press Releases were issued for International SOS

                    1 Opinion Piece was made for International SOS
                    The Press Releases were sent to all local, Pan Arab English and Arabic publications.


                    TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.


                       A  r  a  b  i  c     T  o  t  a  l                    A  E  D                              1,101,200

                     *Arabic Total Value of Spend 1:4                     AED                            4,404,800

                     English Total                                                       AED                               391,300

                     *English Total Value of Spend 1:4                    AED                            1,565,200

                     TOTAL                                                AED                            5,970,000

                    Total Arabic Media Reach                                                                622,441

                    Total English Media Reach                                                          30,327,401


                    *This calculation is based on the principle that editorial has four times the value of paid-for
                    advertising, as surveys have proven that majority of readers tend to believe the veracity of
                    editorial is four times more than paid-for advertising.
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