Page 4 - INTERNATIONAL SOS PR REPORT DECEMBER 2023
P. 4
PR REPORT
International SOS
December 2023
2 Press Releases were issued for International SOS
1 Opinion Piece was made for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN USD.
A r a b i c T o t a l U S D 297,127
*Arabic Total Value of Spend 1:4 USD 1,188,508
English Total USD 104,806
*English Total Value of Spend 1:4 USD 419,224
TOTAL USD 1,607,732
Total Arabic Media Reach 622,441
Total English Media Reach 30,327,401
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
