Page 68 - Ministry of Sports PR Report - October 2024

vision and set a course for the growth of the sporting ecosystem across the country.

Scheduled for Tuesday, October 22, 2024, in Dubai, this landmark event is the first of its kind in the
UAE’s national sports landscape. It will bring together Ministers, government officials, leading
decision makers, and experts from the sports sector and related industries, alongside athletes from
the UAE’s national Olympic and Paralympic teams.

Speaking about the sports sector strategy retreat, H.E. Dr. Ahmad Belhoul Al Falasi, Minister of
Sports, said: “Emirati sports are entering a new phase of investment and development driven by the
commitment of our wise leadership which has elevated the priority of sports in the nation’s broader
strategic vision. The formation of the Ministry of Sports reflects the importance of this sector to our
national social and economic development and the opportunity it represents to support the
development of our youth while enhancing the UAE’s reputation in the regional and international
sporting world.”

H.E Al Falasi added: "This retreat presents a unique platform for representatives across the UAE
sports community to exchange insights and experiences while fostering closer integration and
coordination between the Ministry of Sports, various national sports entities, and relevant public
and private sector partners. The retreat will highlight the primary opportunities and challenges
within the sector while exploring ways to elevate the governance of the sports ecosystem to help
propel it to new heights. The event will feature extensive discussions and interactive sessions aimed
at producing recommendations and decisions to drive transformative progress across the sports
sector.”

The retreat will incorporate brainstorming sessions aimed at developing fresh strategies and
mechanisms to embed sports culture in all segments of society and raise awareness of the
importance of participation in organized sports as well as maintaining an active lifestyle among
citizens and residents across the country.
Special emphasis will be placed on promoting a culture of professional development and support
for emerging elite talent and young athletes. Discussions will be centered around five key themes:
Youth and Sports, University Sports, Sports and Public Diplomacy, Preparations for the Los Angeles
2028 Olympics, and the Integration of the National Sports Ecosystem.

Expected outcomes of the retreat include new recommendations for future sporting community
initiatives as well as the launch of collaborative programs to propel UAE sports to new levels of
development and professionalism with the aim of solidifying the UAE’s position on the international
sports stage while contributing to sustainable development goals.
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