Page 78 - MAJRA PR REPORT - DECEMBER 2024

12/12/24, 11:51 AM Latest News

The announcement was made during a press conference, which also marked the launch of the MAJRA

Sustainable Impact platform, offering an array of services to support and guide the efforts and contributions
of the private sector towards impactful CSR initiatives.

The conference saw the announcement of partnerships between MAJRA and Dubai University, Umm Al

Quwain University, and MBRSG, with the aim of providing a diverse range of knowledge content to enrich the
Knowledge Square platform, including studies, articles, training programs, and specialised workshops. This

initiative allows training hours to be calculated as part of the private sector employees' development credits,
thereby contributing to CSR practices and their sustainable impact.

In his speech, H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman of the
Board of Trustees of MAJRA, said: “The launch of MAJRA Impact Stream marks a pivotal moment in the

journey and dedication to fostering CSR principles and ESG practices, which are integral to our identity and
heritage. This initiative empowers businesses to embrace innovative solutions and contribute meaningfully to
our society, environment, and economy by prioritising CSR, ESG principles, and sustainability. We look

forward to deepening our collaboration with the private sector unlocking new opportunities and fostering a
positive, lasting impact.”

Sarah Shaw, Director of MAJRA - The National CSR Fund, said: “With the launch of MAJRA Impact Stream,

our goal is to enhance transparency, accountability and trust across sectors in their CSR and ESG activities.
This will help unify efforts and amplify the impact of these initiatives. Additionally, through the MAJRA

Community, we seek to create a collaborative space where individuals and organisations can share
experiences, knowledge, and innovative ideas to elevate positive change.”

MAJRA Impact Stream, the digital gateway for sustainable impact that focuses on four key principles –
Listen, Unify, Magnify, and Certify, is a key component of MAJRA’s strategy to strengthen the CSR

frameworks of companies, consolidating the UAE’s position as a global leader in this field. By providing a
unified platform for knowledge sharing, impact measurement, and promoting inclusiveness, MAJRA aims to

create a positive social impact, enabling the private sector’s role in advancing sustainable development for
the nation.

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