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12/12/24, 11:51 AM MAJRA -National CSR Fund launches MAJRA Impact Stream, digital gateway for sustainable impact - Middle East News 247

In his speech, H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman
of the Board of Trustees of MAJRA, said: “The launch of MAJRA Impact Stream marks a pivotal moment in

the journey and dedication to fostering CSR principles and ESG practices, which are integral to our identity
and heritage. This initiative empowers businesses to embrace innovative solutions and contribute
meaningfully to our society, environment, and economy by prioritising CSR, ESG principles, and

sustainability. We look forward to deepening our collaboration with the private sector unlocking new
opportunities and fostering a positive, lasting impact.”

Sarah Shaw, Director of MAJRA – The National CSR Fund, said: “With the launch of MAJRA Impact
Stream, our goal is to enhance transparency, accountability and trust across sectors in their CSR and ESG

activities. This will help unify efforts and amplify the impact of these initiatives. Additionally, through the
MAJRA Community, we seek to create a collaborative space where individuals and organisations can share
experiences, knowledge, and innovative ideas to elevate positive change.”

MAJRA Impact Stream, the digital gateway for sustainable impact that focuses on four key principles –
Listen, Unify, Magnify, and Certify, is a key component of MAJRA’s strategy to strengthen the CSR

frameworks of companies, consolidating the UAE’s position as a global leader in this field. By providing a
unified platform for knowledge sharing, impact measurement, and promoting inclusiveness, MAJRA aims to
create a positive social impact, enabling the private sector’s role in advancing sustainable development for

the nation.

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