Page 84 - MAJRA PR REPORT - DECEMBER 2024

their identity. "The launch of MAJRA Impact Stream marks a pivotal moment in the
journey and dedication to fostering CSR principles and ESG practices," he said.
Sarah Shaw, Director of MAJRA - The National CSR Fund, highlighted the goals of
enhancing transparency and accountability across sectors through this initiative. She
noted that it aims to unify efforts and amplify the impact of CSR activities. "With the
launch of MAJRA Impact Stream, our goal is to enhance transparency, accountability
and trust across sectors in their CSR and ESG activities," she stated.
The MAJRA Impact Stream focuses on four main principles: Listen, Unify, Magnify, and
Certify. This digital gateway is part of MAJRA’s strategy to bolster companies' CSR
frameworks. It aims to position the UAE as a global leader in sustainable impact by
providing a unified platform for knowledge sharing and impact measurement.
Through these efforts, MAJRA seeks to foster inclusiveness and create positive social
change. By enabling private sector involvement in sustainable development initiatives, it
aims to advance national progress in this area.
The initiative also encourages collaboration within the MAJRA Community by offering a
space for individuals and organizations to share experiences and innovative ideas. This
collaborative approach is intended to elevate positive change across various sectors.
The introduction of these platforms reflects a commitment to deepening collaboration
with the private sector. It aims to unlock new opportunities while fostering a lasting
positive impact on society.

https://www.onearabia.me/local/majra-launches-impact-stream-digital-gateway-011-88147.html