Page 48 - 7X PR REPORT - AUGUST 2025

8/26/25, 9:51 AM EMX launches card issuance and fulfilment service
one that reduces delays, strengthens data protection, and enhances quality assurance across every

stage.

“This launch extends EMX’s logistics leadership into secure issuance,

providing a scalable and transparent service built in the UAE and for the
region. Our model accelerates turnaround, keeps sensitive data within
national borders, and meets the highest regulatory and security standards,

fully aligned with the country’s digital transformation agenda.”
Laith Tahboub
General Manager – EMX
The service forms part of EMX’s broader roadmap to localize essential
infrastructure, strengthen digital resilience, and offer clients configurable, secure solutions aligning with

UAE’s broader national vision. The infrastructure has been designed from the ground up to meet the

most stringent regulatory and security standards, making it ideal for institutions handling sensitive
financial or personal data.

“As part of our roadmap, we are localising essential infrastructure, strengthening digital resilience, and

giving clients full visibility and control over the issuance process. Through our smart solutions, we will
enable the end-to-end management of production and personalization within a single, secure facility,

eliminating fragmentation and elevating service reliability,” Tahboub added.

With production based in the UAE, turnaround times are significantly reduced, allowing some orders to

be fulfilled as early as the next day, while ensuring full compliance with national data sovereignty
regulations. Consolidating workflows under one provider accelerates operations and reinforces

security and quality controls from production to delivery, supported by real-time tracking and

centralized oversight.

Designed for regional scale, EMX is positioned to extend the model across the GCC and wider Middle

East and Africa, establishing a hub for secure, efficient, and compliant card issuance and fulfilment

services.

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