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8/26/25, 9:50 AM EMX launches integrated card issuance and fulfilment service - LogisticsGulf
EMX launches integrated card issuance and

fulfilment service

August 25, 2025 | Posted by LG Content Team

Aligned with UAE data-sovereignty and regulatory standards

EMX, the logistics arm of 7X, announced the launch of a national, end-to-end
card issuance and fulfilment service, marking the company’s entry into a new
domain that complements its core logistics capability, it was announced via a
press statement.

The fully operational infrastructure integrates card sourcing, secure local
personalisation, packaging, and last-mile delivery, offering banks, fintechs,
and government entities a fast, reliable, and locally managed solution aligned
with the UAE’s strategic priorities.

The operations are managed by EMX’s sister company, Electronic Documents
Centre (EDC), 7X’s expert in secure personalisation and data handling. By
unifying all key processes under one secure chain of custody by EMX, the
Laith Tahboub, service replaces a fragmented multi-vendor model with a streamlined one that
General Manager, reduces delays, strengthens data protection, and enhances quality assurance
EMX across every stage, the press note continued.

Meeting regulatory standards

“Our model accelerates turnaround, keeps sensitive data within national borders, and meets the highest
regulatory and security standards, fully aligned with the country’s digital transformation agenda,”
commented Laith Tahboub, General Manager, EMX.

The service forms part of EMX’s broader roadmap to localise essential infrastructure, strengthen digital
resilience, and offer clients configurable, secure solutions aligning with UAE’s broader national vision.

The infrastructure has been designed from the ground-up to meet the most stringent regulatory and security
standards, making it ideal for institutions handling sensitive financial or personal data.

Designed for regional scale, EMX is positioned to extend the model across the GCC and wider Middle East
and Africa, establishing a hub for secure, efficient, and compliant card issuance and fulfilment services.

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