Page 40 - 7X PR REPORT - AUGUST 2025

8/26/25, 9:49 AM Home | Emirates News Agency
DUBAI, 25th August, 2025 (WAM) -- EMX, the logistics
arm of 7X, announced the launch of a national, end-to-end
card issuance and fulfilment service, marking the
company’s entry into a new domain that complements its
core logistics capability.
The fully operational infrastructure integrates card
sourcing, secure local personalisation, packaging, and
last-mile delivery, offering banks, fintechs, and
government entities a fast, reliable, and locally managed
solution aligned with the UAE’s strategic priorities.
The operations are managed by EMX’s sister company,
Electronic Documents Centre (EDC), 7X’s expert in

secure personalisation and data handling. By unifying all
key processes under one secure chain of custody by
EMX, the service replaces a fragmented multi-vendor
model with a streamlined one that reduces delays,
strengthens data protection, and enhances quality
assurance across every stage.
Laith Tahboub, General Manager of EMX, commented,
“This launch extends EMX’s logistics leadership into
secure issuance, providing a scalable and transparent
service built in the UAE and for the region.
Our model accelerates turnaround, keeps sensitive data
within national borders, and meets the highest regulatory
and security standards, fully aligned with the country’s
digital transformation agenda.”
The service forms part of EMX’s broader roadmap to
localise essential infrastructure, strengthen digital
resilience, and offer clients configurable, secure solutions

aligning with UAE’s broader national vision. The
infrastructure has been designed from the ground up to
meet the most stringent regulatory and security standards,
making it ideal for institutions handling sensitive financial
or personal data.
“As part of our roadmap, we are localising essential
infrastructure, strengthening digital resilience, and giving
clients full visibility and control over the issuance process.
Through our smart solutions, we will enable the end-to-
end management of production and personalisation within
a single, secure facility, eliminating fragmentation and
elevating service reliability,” Tahboub added.
With production based in the UAE, turnaround times are
significantly reduced, allowing some orders to be fulfilled
as early as the next day, while ensuring full compliance

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