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8/26/25, 9:53 AM EMX launches integrated card issuance & fulfilment service - Middle East News 247

EMX launches integrated card issuance & fulfilment service

By PR News Desk 25/08/2025

EMX, the logistics arm of 7X, announced the launch of a national, end-to-end card issuance and fulfilment service, marking the
company’s entry into a new domain that complements its core logistics capability.

The fully operational infrastructure integrates card sourcing, secure local personalisation, packaging, and last-mile delivery, offering
banks, fintechs, and government entities a fast, reliable, and locally managed solution aligned with the UAE’s strategic priorities.
The operations are managed by EMX’s sister company, Electronic Documents Centre (EDC), 7X’s expert in secure personalisation
and data handling. By unifying all key processes under one secure chain of custody by EMX, the service replaces a fragmented
multi-vendor model with a streamlined one that reduces delays, strengthens data protection, and enhances quality assurance
across every stage.

Laith Tahboub, General Manager of EMX, commented, “This launch extends EMX’s logistics leadership into secure issuance,
providing a scalable and transparent service built in the UAE and for the region. Our model accelerates turnaround, keeps sensitive
data within national borders, and meets the highest regulatory and security standards, fully aligned with the country’s digital
transformation agenda.”

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