Page 59 - 7X PR REPORT - AUGUST 2025

8/26/25, 10:45 AM EMX launches integrated card issuance, fulfilment service
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EMX launc hes integrated card issuance, fulfilment service

DUBAI, 25th August, 2025 (WAM) -- EMX, the logistics arm of 7X, announced the launch of a national, end-to-end card
issuance and fulfilment service, marking the company's entry into a new domain that complements its core logistics
capability.

The fully operational infrastructure integrates card sourcing, secure local personalisation, packaging, and last-mile delivery,
offering banks, fintechs, and government entities a fast, reliable, and locally managed solution aligned with the UAE's
strategic priorities.

The operations are managed by EMX's sister company, Electronic Documents Centre (EDC), 7X's expert in secure
personalisation and data handling. By unifying all key processes under one secure chain of custody by EMX, the service
replaces a fragmented multi-vendor model with a streamlined one that reduces delays, strengthens data protection, and
enhances quality assurance across every stage.

Laith Tahboub, General Manager of EMX, commented, "This launch extends EMX's logistics leadership into secure issuance,
providing a scalable and transparent service built in the UAE and for the region.

Our model accelerates turnaround, keeps sensitive data within national borders, and meets the highest regulatory and
security standards, fully aligned with the country's digital transformation agenda."

The service forms part of EMX's broader roadmap to localise essential infrastructure, strengthen digital resilience, and offer
clients configurable, secure solutions aligning with UAE's broader national vision. The infrastructure has been designed
from the ground up to meet the most stringent regulatory and security standards, making it ideal for institutions handling
sensitive financial or personal data.

"As part of our roadmap, we are localising essential infrastructure, strengthening digital resilience, and giving clients full
visibility and control over the issuance process. Through our smart solutions, we will enable the end-to-end management of
production and personalisation within a single, secure facility, eliminating fragmentation and elevating service reliability,"
Tahboub added.

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