Page 36 - FDF QUARTERLY PR REPORT - JANUARY - MARCH 2024 (ENGLISH)

Press Release

Building Sustainable Families

H.E. Mariam Mohammed Al Rumaithi, Director General of FDF, said: “Under the directives of
Her Highness Sheikha Fatima Bint Mubarak, Mother of the Nation, the FDF remains dedicated to

implementing initiatives that positively impact individuals and families. The Neighbours for All
festival exemplifies our ongoing commitment to fostering social development and building

sustainable families that reflect real-life experiences and embrace the advancements in digital
technology while ensuring inclusivity across all age groups, from children to senior citizens.”

H.E. Mariam Mohammed Al Rumaithi stated that the ‘Neighbours for All’ festival kicked off with

the debut of the Electro Robot, an innovative electronic character inspired from Qasr Al Hosn, a

prominent historical landmark in Abu Dhabi that symbolises the UAE’s architectural heritage and
ancient environment. “The Electro Robot undertakes various tasks to enhance the quality of family

life and happiness by engaging with family members and society at large through electronic means
and smart applications, simulating conversations and interactions. With a smart and active

personality, Electro possesses knowledge about FDF and all family and society-related aspects. It
interacts with individuals of diverse personalities and age groups through writing and introductory,

promotional and awareness videos, functioning as an artificial conversational entity to promote

engagement and gather information,” H.E. added.

Her Excellency asserted that the unveiling of Electro Robot during the ‘Year of Sustainability’

underscores FDF’s dedication to leveraging technology for community enrichment. By harnessing
artificial intelligence and diverse communication channels, the Foundation aims to streamline access

to resources and promote social awareness among residents. Additionally, the FDF contributes to
sustainable social development by creating media content for social awareness and actively

promoting its various community services, programs, and events.

H.E. continued: “The FDF is constantly striving to implement innovative approaches and initiatives

in the community to foster family well-being and stability. These efforts highlight the Foundation’s
leading position, ensuring that community integration is achieved in line with Abu Dhabi's vision and

strategy.”

Her Excellency emphasised that the three-day festival welcomed all members of the community,
offered a diverse range of innovative and sustainable activities. These included family consultations,