Page 104 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/20/24, 12:20 PM Sobha Group Launches Sobha Energy Solutions
The approach enhances quality control and efficiency by integrating various business verticals under one
roof, strengthening the company’s position in Dubai's real estate market

Francis Alfred, Managing Director of Sobha Realty, said, “We are excited to venture into this new vertical with the
launch of Sobha Energy Solutions, a significant advancement in our commitment to the backward integration
approach. This initiative allows us to deliver centralised cooling services that meet the highest standards of quality,
efficiency, and sustainability. Beyond driving innovation, this also reinforces our commitment to offering a one-of-its-
kind living experience within the Sobha Realty communities.”

Sobha Group’s backward integration model brings together different business verticals under one roof, including
design, construction, production facilities for façade, joinery and PODs, facility and community management, and
security services. This model enhances the Group’s ability to implement strict quality and efficiency controls and
outperform industry standards by overseeing every aspect of the project in-house.

The launch of Sobha Energy Solutions is a testament to the company’s ambitions of becoming synonymous with
excellence and providing sustainable solutions. It clearly mirrors the developer’s goal to expand the prospects of its
backward integration model and deliver world-class services and offerings that enhance the value and quality of its
developments.

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