Page 109 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/20/24, 12:20 PM Sobha Group launches a new business division ‘Sobha Energy Solutions’
The new business division will prioritise cooling services with its new plant which has a 40,000-tonne
cooling capacity. It is designed to support around 14,000 apartments within Sobha Realty’s
developments by 2027, highlighting the developer’s commitment to innovation and sustainability and

the company’s position in Dubai’s dynamic real estate landscape.

Francis Alfred, Managing Director of Sobha Realty said, “We are excited to venture into this new
vertical with the launch of Sobha Energy Solutions, a significant advancement in our commitment to

the backward integration approach. This initiative allows us to deliver centralised cooling services that
meet the highest standards of quality, efficiency, and sustainability. Beyond driving innovation, this also
reinforces our commitment to offering a one-of-its-kind living experience within the Sobha Realty

communities.”

Sobha Group’s backward integration model brings together different business verticals under one roof,
including design, construction, production facilities for façade, joinery and PODs, facility and
community management, and security services. This model increases the group’s ability to implement
strict quality and efficiency controls and industry standards by overseeing every aspect of the project

in-house, the statement explained.

The launch of Sobha Energy Solutions is a testament to the company’s ambitions of becoming
synonymous with excellence and providing sustainable solutions. It mirrors the developer’s goal to

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