Page 114 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/20/24, 12:20 PM Sobha Group Launches ‘Sobha Energy Solutions’ - Business Today Middle East
innovation, quality, and sustainability, reinforcing its position as a forward-thinking
industry pioneer.

The new business division is positioned to revolutionise cooling services with its state-of-the-art 40,000-tonne
cooling plant capacity. This advanced infrastructure is designed to support around 14000 apartments within
Sobha Realty’s developments by 2027. It exemplifies the developer’s unwavering commitment to innovation and
sustainability and reinforces the company’s strong position in Dubai’s dynamic real estate landscape.

Under the leadership of Francis Alfred, Managing Director of Sobha Realty, the company is thrilled to
embark on this new journey with the launch of Sobha Energy Solutions. This significant step in the backward
integration approach enables the delivery of centralized cooling services that adhere to the highest quality,
efficiency, and sustainability standards. More than just driving innovation, this initiative underscores our
commitment to offering a unique living experience within the Sobha Realty communities.

Sobha Group’s backward integration model is a comprehensive approach that brings together various business
verticals under one roof. These include design, construction, production facilities for façade, joinery and PODs,
facility and community management, and security services. This model not only enhances the Group’s ability to
implement stringent quality and efficiency controls but also allows us to surpass industry standards by
overseeing every aspect of the project in-house.

The launch of Sobha Energy Solutions is a testament to the company’s ambitions of becoming synonymous with
excellence and providing sustainable solutions. It mirrors the developer’s goal to expand the prospects of its
backward integration model and deliver world-class services and offerings that enhance the value and quality of
its developments.

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