Page 116 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/20/24, 12:21 PM Sobha Group launches ‘Sobha Energy Solutions’, a new business division to revolutionise cooling services
Sobha Group launches ‘Sobha Energy Solutions’, a new

business division to revolutionise cooling services

Adel 20 hours ago BUSINESS Leave a comment 95 Views

Sobha Group launches ‘Sobha Energy Solutions’, a new
business division to revolutionise cooling services

~Being the only private developer in Dubai to introduce this innovative business
model~

UAE, 19 September 2024: Sobha Group, a leading global real estate company, has
marked its foray into a new business vertical with the introduction of the ‘Sobha Energy
Solutions’, underscoring its steadfast dedication to delivering unparalleled services to
customers, marking a significant milestone in its acclaimed backward-integration model,
and echoes its efforts towards innovation, quality, and sustainability, reinforcing its position
as a forward-thinking industry pioneer.

The new business division is positioned to revolutionise cooling services with its state-of-
the-art 40,000-tonne cooling plant capacity. This advanced infrastructure is designed to
support around 14000 apartments within Sobha Realty’s developments by 2027,
exemplifying the developer’s unwavering commitment to innovation and sustainability
reinforcing the company’s strong position in Dubai’s dynamic real estate landscape.

Francis Alfred, Managing Director of Sobha Realty, said: “We are excited to venture
into this new vertical with the launch of Sobha Energy Solutions, a significant advancement
in our commitment to the backward integration approach. This initiative allows us to deliver
centralised cooling services that meet the highest standards of quality, efficiency, and
sustainability. Beyond driving innovation, this also reinforces our commitment to offering a
one-of-its-kind living experience within the Sobha Realty communities.”

Sobha Group’s backward integration model brings together different business verticals
under one roof, including design, construction, production facilities for façade, joinery and
PODs, facility and community management, and security services. This model enhances
the Group’s ability to implement strict quality and efficiency controls and outperform
industry standards by overseeing every aspect of the project in-house.

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