Page 119 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/20/24, 12:21 PM Sobha Realty introduces energy-focused business vertical
The new business division is positioned to revolutionize cooling services with its

state-of-the-art 40,000-ton cooling plant capacity. This advanced infrastructure is

designed to support around 14000 apartments within Sobha Realty’s

developments by 2027, exemplifying the developer’s unwavering commitment to

innovation and sustainability reinforcing the company’s strong position in Dubai’s

dynamic real estate landscape.

“We are excited to venture into this new vertical

with the launch of Sobha Energy Solutions, a

significant advancement in our commitment to

the backward integration approach. This

initiative allows us to deliver centralized cooling Francis Alfred
MD – Sobha Realty
services that meet the highest standards of

quality, efficiency, and sustainability. Beyond driving innovation, this

also reinforces our commitment to offering a one-of-its-kind living

experience within the Sobha Realty communities.”

Sobha Group’s backward integration model brings together different business

verticals under one roof, including design, construction, production facilities for

façade, joinery and PODs, facility and community management, and security

services.

This model enhances the Group’s ability to implement strict quality and efficiency

controls and outperform industry standards by overseeing every aspect of the

project in-house.

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