Page 121 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/20/24, 12:21 PM Latest News

Sobha Group launches ‘Sobha Energy Solutions’,

a new business division to revolutionise cooling

services

19/09/2024

~Being the only private developer in Dubai to introduce this innovative business

model~

UAE, 19 September 2024: Sobha Group, a leading global real estate company, has marked its foray into a
new business vertical with the introduction of the ‘Sobha Energy Solutions’, underscoring its steadfast

dedication to delivering unparalleled services to customers, marking a significant milestone in its acclaimed
backward-integration model, and echoes its efforts towards innovation, quality, and sustainability, reinforcing

its position as a forward-thinking industry pioneer.
The new business division is positioned to revolutionise cooling services with its state-of-the-art 40,000-tonne

cooling plant capacity. This advanced infrastructure is designed to support around 14000 apartments within
Sobha Realty’s developments by 2027, exemplifying the developer’s unwavering commitment to innovation
and sustainability reinforcing the company’s strong position in Dubai’s dynamic real estate landscape.

Francis Alfred, Managing Director of Sobha Realty, said: “We are excited to venture into this new vertical with
the launch of Sobha Energy Solutions, a significant advancement in our commitment to the backward

integration approach. This initiative allows us to deliver centralised cooling services that meet the highest
standards of quality, efficiency, and sustainability. Beyond driving innovation, this also reinforces our

commitment to offering a one-of-its-kind living experience within the Sobha Realty communities.”
Sobha Group’s backward integration model brings together different business verticals under one roof,

including design, construction, production facilities for façade, joinery and PODs, facility and community
management, and security services. This model enhances the Group’s ability to implement strict quality and
efficiency controls and outperform industry standards by overseeing every aspect of the project in-house.

The launch of Sobha Energy Solutions is a testament to the company’s ambitions of becoming synonymous
with excellence and providing sustainable solutions. It clearly mirrors the developer’s goal to expand the

prospects of its backward integration model and deliver world-class services and offerings that enhance the
value and quality of its developments.

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