Page 177 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

The collaboration also reiterates a commitment to equality in football, by providing equal
opportunities. The initiative intends to not only champions the winning potential of female athletes,
but also to set a precedent for breaking down gender barriers in the sport.

“The initial market reaction to The Foundation campaign has been overwhelmingly positive.
Audiences have resonated deeply with the film’s powerful message of empowerment and social
impact. We’ve seen strong engagement across platforms, with many appreciating Sobha Realty’s
commitment to making a meaningful difference in the lives of women through education and
sports. This response not only validates our efforts but also strengthens our resolve to continue
driving impactful change,” Sobha Realty’s CMO Parakh concluded.

CREDITS

Client: Sobha Realty

Creative Agency: AKQA

Production Agency: Bullion Productions
Director: James Willis

DOP: Arthur Loveday

Internal Team: Sobha Realty’s PR agency, CSR, and marketing teams collaborated closely with
Arsenal’s marketing team to ensure cohesive messaging and campaign alignment.

https://campaignme.com/sobha-realty-arsenal-women-campaign-for-female-education/