Page 179 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/5/24, 1:46 PM SOBHA REALTY AND ARSENAL COMMIT TO HELP INSPIRE AND SUPPORT THE NEXT GENERATION OF WOMEN: “WHEN Y…
UAE and India. This campaign highlights the partnership’s dedication to empowering women,
a key area of focus under their philanthropic arm.

Sri Kurumba Educational and Charitable Trust, the heart of Sobha Group's philanthropic
efforts, is committed to female empowerment through a number of initiatives encompassing

education, healthcare, employment, and housing striving to make a positive difference in the
lives of women across the UAE, India, and Oman. Empowerment Programs, such as Sobha

Academy, Sobha Community Home Project Initiative, Sobha Young Mother Rehabilitation
Program, and Sobha Rural Women Empowerment Program, are designed to uplift, inspire

and empower. Through these programmes, Sobha Group touches the lives of over 23,000
women and young girls, helping them to build brighter futures.
Commenting on the initiative, PNC Menon, Founder and Chairman of Sobha Group said, "At

Sobha Realty, we recognize the vital need to empower women and make them independent.
By investing in education and upskilling, we are not just addressing a gap but seizing a

tremendous opportunity. We believe that strong foundations today can transform lives
tomorrow. By providing the next generation of women with the right facilities and

opportunities, we aim to foster the mindset needed for them to achieve success and drive
socio-economic growth globally. "

The film demonstrates that it is imperative to lay a solid foundation for the future, building
legacies, and nurturing tomorrow’s leaders. It offers an inspiring glimpse into the dreams and

ambitions of the next generation of young women, illustrating how they can be empowered
through opportunity and accessibility.

Through this initiative, Sobha Realty emphasizes that success can be achieved by fostering
positive attitudes and values through sports. By providing these opportunities, the company
aims to set the groundwork for a bright future, ensuring that young women are prepared to

become the leaders of tomorrow. The partnership between Sobha Realty and Arsenal is
another step towards making a significant change in levelling the player field and allowing

women to flourish.
"The story of our women’s team is one of inclusion, and the power that inclusion can have in

the pursuit of progress.
Arsenal Women started as a programme run by our community team and designed to give

young girls the opportunity to get involved in football for the first time. The programme
became a professional team that 37 years later has won 51 major trophies, broken multiple
attendance records, and now calls Emirates Stadium their main home. Our commitment to

inclusion and progress never stops, and there’s always more to do, so we’re excited to

collaborate with Sobha Realty on supporting their programmes supporting young girls across
the world."; said Juliet Slot, Chief Commercial Officer of Arsenal FC.
The collaboration emphasizes a groundbreaking commitment to equality in football, by

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