Page 184 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/4/24, 11:28 AM Sobha Realty, Arsenal commit to inspiring and supporting women in new film
Sobha Realty, Arsenal commit to inspiring and supporting women in new film
Film demonstrates the importance of laying a solid foundation for the future, building
legacies, and nurturing tomorrow’s leaders

Sri Kurumba Educational and Charitable Trust has committed to female empowerment through a number of initiatives
encompassing education, healthcare, employment, and housing
Sobha Realty, a leading real estate developer in Dubai, recently released its latest corporate social
responsibility (CSR) brand film, which showcases the group’s efforts to support girls and women in
academics through school and university programs in the UAE and India. Sobha Realty partnered
with leading football club Arsenal on the campaign in another step towards making a significant
change in leveling the playing field and allowing women to flourish. The campaign highlights the
partnership’s dedication to empowering women, a key area of focus under the developer’s
philanthropic arm.
“At Sobha Realty, we recognize the vital need to empower women and make them independent. By
providing the next generation of women with the right facilities and opportunities, we aim to foster
the mindset needed for them to achieve success and drive socio-economic growth globally,” stated
PNC Menon, founder and chairman of Sobha Group.
Inspiring the next generation of young women
Sobha Realty’s brand film demonstrates the importance of laying a solid foundation for the future,
building legacies, and nurturing tomorrow’s leaders. It also offers a glimpse into the dreams and
ambitions of the next generation of young women. In addition, it illustrates how they can be
empowered through opportunity and accessibility.

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