Page 192 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

9/4/24, 11:29 AM Sobha Realty and Arsenal commit to help inspire and support the next generation of women
Sri Kurumba Educational and Charitable Trust, the heart of Sobha Group's philanthropic efforts, is
committed to female empowerment through a number of initiatives encompassing education,
healthcare, employment, and housing striving to make a positive difference in the lives of women across
the UAE, India, and Oman. Empowerment Programs, such as Sobha Academy, Sobha Community

Home Project Initiative, Sobha Young Mother Rehabilitation Program, and Sobha Rural Women
Empowerment Program, are designed to uplift, inspire and empower. Through these programmes,
Sobha Group touches the lives of over 23,000 women and young girls, helping them to build brighter

futures.

Commenting on the initiative, PNC Menon, Founder and Chairman of Sobha Group said, "At
Sobha Realty, we recognize the vital need to empower women and make them independent. By
investing in education and upskilling, we are not just addressing a gap but seizing a tremendous

opportunity. We believe that strong foundations today can transform lives tomorrow. By providing the
next generation of women with the right facilities and opportunities, we aim to foster the mindset needed
for them to achieve success and drive socio-economic growth globally. "

The film demonstrates that it is imperative to lay a solid foundation for the future, building legacies, and
nurturing tomorrow’s leaders. It offers an inspiring glimpse into the dreams and ambitions of the next

generation of young women, illustrating how they can be empowered through opportunity and
accessibility.

Through this initiative, Sobha Realty emphasizes that success can be achieved by fostering positive
attitudes and values through sports. By providing these opportunities, the company aims to set the

groundwork for a bright future, ensuring that young women are prepared to become the leaders of
tomorrow. The partnership between Sobha Realty and Arsenal is another step towards making a
significant change in levelling the player field and allowing women to flourish.

"The story of our women’s team is one of inclusion, and the power that inclusion can have in the pursuit

of progress.

Arsenal Women started as a programme run by our community team and designed to give young girls
the opportunity to get involved in football for the first time. The programme became a professional team
that 37 years later has won 51 major trophies, broken multiple attendance records, and now calls
Emirates Stadium their main home. Our commitment to inclusion and progress never stops, and there’s

always more to do, so we’re excited to collaborate with Sobha Realty on supporting their programmes
supporting young girls across the world."; said Juliet Slot, Chief Commercial Officer of Arsenal FC.

The collaboration emphasizes a groundbreaking commitment to equality in football, by providing equal
opportunities. This initiative not only champions the winning potential of female athletes but also sets a

precedent for breaking down gender barriers in the sport.

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