Page 195 - SOBHA REALTY PR REPORT - SEPTEMBER 2024

university programs in UAE and India. This campaign highlights the partnership’s dedication to
empowering women, a key area of focus under their philanthropic arm.

Sri Kurumba Educational and Charitable Trust, the heart of Sobha Group’s philanthropic efforts, is
committed to female empowerment through a number of initiatives encompassing education,
healthcare, employment, and housing strivingto make a positive difference in the lives of women
across the UAE, India, and Oman. Empowerment Programs, such as Sobha Academy, Sobha
Community Home Project Initiative, Sobha Young Mother Rehabilitation Program, and Sobha Rural
Women Empowerment Program, are designed to uplift, inspire and empower. Through these
programmes, Sobha Group touches the lives of over 23,000 women and young girls, helping them
to build brighter futures.

Commenting on the initiative, PNC Menon, Founder and Chairman of Sobha Group said, “At
Sobha Realty, we recognize the vital need to empower women and make them independent. By
investing in education and upskilling, we are not just addressing a gap but seizing a tremendous
opportunity. We believe that strong foundations today can transform lives tomorrow. By providing
the next generation of women with the right facilities and opportunities, we aim to foster the
mindset needed for them to achieve success and drive socio-economic growth globally. ”

The film demonstrates that it is imperative to lay a solid foundation for the future, building legacies,
and nurturing tomorrow’s leaders. It offers an inspiring glimpse into the dreams and ambitions of
the next generation of young women, illustrating how they can be empowered through opportunity
and accessibility.

Through this initiative, Sobha Realty emphasizes that success can be achieved by fostering positive
attitudes and values through sports. By providing these opportunities, the company aims to set the
groundwork for a bright future, ensuring that young women are prepared to become the leaders of
tomorrow. The partnership between Sobha Realty and Arsenal is another step towards making a
significant change in levelling the player field and allowing women to flourish.

“The story of our women’s team is one of inclusion, and the power that inclusion can have in the
pursuit of progress.

Arsenal Women started as a programme run by our community team and designed to give young
girls the opportunity to get involved in football for the first time. The programme became a
professional team that 37 years later has won 51 major trophies, broken multiple attendance
records, and now calls Emirates Stadium their main home. Our commitment to inclusion and
progress never stops, and there’s always more to do, so we’re excited to collaborate with Sobha
Realty on supporting their programmes supporting young girls across the world.”; said Juliet Slot,
Chief Commercial Officer of Arsenal FC.

The collaboration emphasizes a groundbreaking commitment to equality in football, by providing
equal opportunities. This initiative not only champions the winning potential of female athletes but
also sets a precedent for breaking down gender barriers in the sport.

The company remains committed to investing in the education and development of young women
and girls, to help create a meaningful difference and build a better future for all.

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