Page 31 - SALIK PR REPORT NOVEMBER 2023

11/15/23, 5:15 PM Dubai: New Salik gates on the anvil to manage increasing traffic?
Advertisement on the gate

The Dubai-based company is looking to grow organically before it looks at inorganic growth
prospects.

“We are expecting growth from increased population, visitors and the number of commuters passing
through Dubai and to Dubai. We are looking at other avenues also like digital and physical

advertisement and data monetisation from traffic volume that goes through Salik gates,” Al Haddad
said.

Salik has four million cars registered in its database that use the toll gate.

“You might see some advertisement on the gate, given the technical and commercial feasibility. We

are looking at a long-term collaboration with one of the strongest operators of advertising in the city.
We approach new businesses when it suits our DNA.”

Solar panels on toll gates

As part of its sustainability initiatives, it has exempted electric vehicles from tag prices and also
adopted a paperless strategy. It recently conducted an internal full-fledged ESG (environmental,
social and governance) strategy that will be launched very soon.

“We have installed solar panels on Jebel Ali Gates which supply 15 per cent of energy. We intend to
expand this experience to other existing gates and any other future gates,” said Al Haddad.

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