Page 35 - SALIK PR REPORT NOVEMBER 2023
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11/15/23, 5:15 PM Dubai: Are new Salik gates being planned to manage increasing traffic?
The Salik chief executive added that the company has the right tools, competency, and
capability to secure any new project whenever it is approved.
Advertisement on the gate
The Dubai-based company is looking to grow organically before it looks at inorganic
growth prospects.
“We are expecting growth from increased population,
visitors and the number of commuters passing through
Dubai and to Dubai. We are looking at other avenues
also like digital and physical advertisement and data
monetisation from traffic volume that goes through
Salik gates,”
Al Haddad said.
Salik has four million cars registered in its database that use the toll gate.
“You might see some advertisement on the gate, given
the technical and commercial feasibility. We are looking
at a long-term collaboration with one of the strongest
operators of advertising in the city. We approach new
businesses when it suits our DNA.”
Solar panels on toll gates
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