Page 73 - MBRF PR REPORT - JULY 2025 - ENGLISH

7/30/25, 10:46 AM MBRF launches ‘Knowledge Lounge’ in Canada to promote Arabic language globally
Hind Zareef expressed pride in the Mosaic Foundation’s partnership with MBRF, highlighting it as a key contribution to the world of
reading and a significant step in showcasing the Arabic language globally. She also emphasized the importance of knowledge-
driven collaborations in raising intellectual standards and improving the reading preferences of the Mosaic Foundation’s members.
Additionally, she stressed the importance of strengthening communication with the Arab world through MBRF and its role in
nurturing strong emotional bonds and fostering a shared sense of belonging to a rich civilization that has historically linked East
with West and North with South.

As part of its initiative, MBRF launched the Knowledge Lounge in Sydney and Melbourne, Australia, earlier in March 2025. The
move was in collaboration with the Federal Youth Foundation of the UAE, represented by the Global Youth Council in Australia. The
expansion reflects MBRF’s increasing efforts to broaden the scope of the initiative and reach a larger international audience.

His Excellency Jamal bin Huwaireb, CEO of MBRF, said: “The expansion of the Knowledge Lounge initiative to Canada reflects our
strategic goal of connecting Arab readers across the globe with their linguistic and intellectual identity. It promotes the sustainability
of knowledge and provides communities opportunities to utilize modern reading tools in a supportive environment. Additionally, this
move represents a long-term investment in developing minds capable of generating and sharing knowledge, reinforcing MBRF's
position as an active contributor in the global knowledge landscape."

H.E. bin Huwaireb added: “At MBRF, we strongly believe that knowledge has no boundaries. This pushes us to work to ensure our
initiatives reach communities across the globe, connecting cultures and reinforcing the presence of the Arabic language in global
spaces, creating genuine, sustainable knowledge impact. We will continue our efforts to expand the reach of the Knowledge
Lounge further and boost our partnerships to attain our goal of building knowledge and creativity-driven societies.”

Throughout July, the Knowledge Lounge is organizing an engaging series of sessions across various cities in the UAE. In Dubai,
the initiative will host a Writing Lounge session focused on Nancy Kress’s book on novel-writing techniques, along with discussions
on ‘Cold Fear’, a short story collection by Aisha Sultan, and ‘The Year of the Fat Cats’ by Abdulwahab Al-Hammadi, both to be held
at the Mohammed bin Rashid Library (MBRL).

In Khor Fakkan, a session will be held at the Platform Café in the Al-Sidra Heritage Area to discuss ‘Margins on Cities, Travel, and
Departure’ by Aisha Sultan. In Abu Dhabi, a virtual session will focus on ‘The Girl on Paper’ by Guillaume Musso. Two sessions will
be held in Al Ain, one on ‘Sugar Street’ by Nobel laureate Naguib Mahfouz, and another on ‘Truth and Writing’ by Bothayna Al-Essa.

In Fujairah, the initiative continues its literary engagement with the Free Readings series, providing an in-depth exploration of
various literary themes. The program will also tour Sharjah and Ajman with a special session featuring writer Dr. Khaled Al-Salami.
In Ras Al Khaimah, Dr. Abeer Al-Rasbi will lead a morning workshop at the Peak Lounge, guiding participants through a symbolic
analysis of the book ‘Remaining Tattoo’.

The Youth Lounge, hosted in partnership with the Al-Naqsh platform, will feature a discussion on ‘The Most Splendid Journey’ by
Fadwa Touqan. Additional sessions will be held in collaboration with Al-Naqsh and DIPW to explore ‘White Nights in Dubai’ by
Sarah Mahmoud Al-Khatib, ‘The Blue Punishment’ by Ahmed Naeem Al-Baz, and ‘Dough of Longing’, written and illustrated by
Nusaiba Al-Munis.

Additionally, the Knowledge Lounge is teaming up with the Digital Knowledge Center to host two engaging sessions. The first will
cover ‘Why Digital Transformations Fail: Where Do We Start and How Do We Continue?’ by Tony Saldana, while the second will
discuss ‘The Origin of the Universe: Ten Keys to Understanding Existence’ by Frank Wilczek.

Internationally, the initiative will maintain an active presence with a session in Australia, organized in partnership with the Federal
Youth Foundation and the Australian Youth Council. This session will explore ‘Soft Power: Volunteer Work and Humanitarian Giving
Following Zayed’s Footsteps’ by Adel Al Shamry.

For further information, please contact:
Orient Planet Group (OPG)

https://www.zawya.com/en/press-release/companies-news/mbrf-launches-knowledge-lounge-in-canada-to-promote-arabic-language-globally-qtk9q2dk 2/3