Page 77 - MBRF PR REPORT - JULY 2025 - ENGLISH

7/30/25, 10:46 AM MBRF launches ‘Knowledge Lounge' in Canada to promote Arabic language globally

MBRF launches ‘Knowledge Lounge' in Canada to promote Arabic language
globally

29 July 2025- The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) has launched its ‘Knowledge Lounge’ initiative in Canada, marking
a significant step in its efforts to cultivate a culture of Arabic reading. The move also aligns with the initiative’s mission to encourage sustainable knowledge
development and foster analytical and critical thinking across diverse communities, both regionally and globally.
The launch was inaugurated with an initial introductory session held in Toronto, in partnership with the Mosaic Foundation. The event featured Hussein
Darwish from the Dubai International Program for Writing (DIPW) and Hind Zareef, Director of the Mosaic Foundation. During the session, Hussein
Darwish emphasized the Knowledge Lounge as a community-driven knowledge initiative rooted in the belief that knowledge plays a key role in shaping
individuals and societies. It also provides a platform for open discussions and interactions among readers, authors, researchers, and experts from various
fields.
Hind Zareef expressed pride in the Mosaic Foundation’s partnership with MBRF, highlighting it as a key contribution to the world of reading and a
significant step in showcasing the Arabic language globally. She also emphasized the importance of knowledge-driven collaborations in raising intellectual
standards and improving the reading preferences of the Mosaic Foundation’s members. Additionally, she stressed the importance of strengthening
communication with the Arab world through MBRF and its role in nurturing strong emotional bonds and fostering a shared sense of belonging to a rich
civilization that has historically linked East with West and North with South.
As part of its initiative, MBRF launched the Knowledge Lounge in Sydney and Melbourne, Australia, earlier in March 2025. The move was in collaboration
with the Federal Youth Foundation of the UAE, represented by the Global Youth Council in Australia. The expansion reflects MBRF’s increasing efforts to
broaden the scope of the initiative and reach a larger international audience.
His Excellency Jamal bin Huwaireb, CEO of MBRF, said: “The expansion of the Knowledge Lounge initiative to Canada reflects our strategic goal of
connecting Arab readers across the globe with their linguistic and intellectual identity. It promotes the sustainability of knowledge and provides
communities opportunities to utilize modern reading tools in a supportive environment. Additionally, this move represents a long-term investment in
developing minds capable of generating and sharing knowledge, reinforcing MBRF's position as an active contributor in the global knowledge landscape.'
H.E. bin Huwaireb added: “At MBRF, we strongly believe that knowledge has no boundaries. This pushes us to work to ensure our initiatives reach
communities across the globe, connecting cultures and reinforcing the presence of the Arabic language in global spaces, creating genuine, sustainable
knowledge impact. We will continue our efforts to expand the reach of the Knowledge Lounge further and boost our partnerships to attain our goal of
building knowledge and creativity-driven societies.”

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